The confirmation bias is well-studied; researchers have known about it for decades. As human beings, we have a limited amount of attention for all the stuff going on around us. Therefore, whether we realize it or not (usually not), we are always choosing what we pay attention to. The confirmation bias is the human mind’s tendency to notice and pay more attention to objects and experiences that match its preexisting thoughts and beliefs. It does this for the simple reason that it is biologically economical and efficient. (mark manson)
Confirmation bias
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